Supervisor – Regional Marketing

MTN Uganda Limited is an equal opportunity employer and is seeking to recruit competent individual to fill the following Position;

 

Job Title: Supervisor – Regional Marketing

Reports to: Manager – Trade Marketing and Retail Management

Division: Marketing

No. of Vacancies: 1

 

Main Job Functions:

Strategic input

• Translation and execution of the Marketing strategy into regional marketing plans
• Manage and implement appropriate regional strategies to address the Consumer and business value proposition launches in support of the MTN Uganda Business strategy.
• Ensure maximum leveraging of regional marketing Communications plans
• Monitor competitive regional marketing activity aimed at the Consumer and business Segments and implement relevant actions to remain competitive.
• Build MTN brand awareness, market presence, affinity, visibility, and likeability across target market sectors and across regions by using traditional and non-traditional media
• Ensure alignment of regional marketing messages with overall Brand and Communications messages and themes
• Liaise with Segmentation and Customer Insights teams to continuously deepen customer understanding through research and ensure an insight driven approach to communicating to customers.
• Implement marketing programs for the allocated region to improve customer satisfaction in the regions
• Implement relevant regional advertising and promotional plans across the sales channels in the region

 

Regional Trade Marketing Strategy

• Contribute to, challenge, and implement the long-term strategy for Regional Field and Trade Marketing and ensure alignment of all activities undertaken in the unit to the strategy
• Analyze Regional market share trends and highlight areas that may be developed further
• Trade Marketing/Category Management process and solutions with external & internal customers to grow market share in the regions
• Contribute to the development of the Regional Trade Marketing plan to achieve defined business objectives for all regions
• Analyze competitors’ actions and positioning in the regions
• Develop, implement, and manage a Regional Trade Marketing and Communications plan in line with brand, target segments, value propositions and retail sector requirements
• Lead organizational thinking on Regional Trade marketing communications
• Coordinate and implement marketing programs that increase MTN’s regional brand presence and market share
• Act as the conduit between Sales and Marketing in the region, focusing on influencing key stakeholders to deliver activity that sits within the overall Marketing/Brand Strategy of the specific region.
• Work closely with the sales team to ensure that trade marketing plans are aligned with sales objectives and revenue targets

 

Operational Planning and Execution

• Develop and implement promotional activities in the region.
• Develop, execute, and monitor performance of all programs designed to increase MTN’s market presence in the allocated region
• Manage and monitor the execution of Regional Trade Marketing initiatives including but not limited to;
  • Attending radio interviews to support and promote MTN’s customer value propositions incl. the ‘promoter’ score
  • Ensuring MTN’s brand building activities in the assigned region are consistently executed in line with the MTN Brand guidelines/strategy including but not limited to ATL (radio, TV, outdoor…), Trade activity incl. retail and signage visibility, sponsorships…
  • Supervising and reporting on the execution of trade activations and performance of 3^rd party vendors deployed to support this function
  • Assisting the media team in managing and monitoring booked media properties in the respective regions
• Contribute to the Company’s goals and objectives and improve market share, customer satisfaction and productivity performance in the regions
• Develop trade promotional plans with key customers and channels for the region
• Ensure alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives, including coordination with Trade Marketing Manager and budget management.
• Monitor and improve processes to link all Marketing activities with the activities of the Sales team in the regions
• Ensure alignment across the Sales and Marketing units on field sales needs and marketing initiatives, including coordination for delivery of Trade Marketing requirements
• Translate Marketing Communications strategy into operational implementation plans, and drive the execution thereof
• Develop a Regional Trade Marketing plan and contribute to the overall Trade Marketing strategy
• Own the Regional Trade marketing calendar and work with Marketing Communications to integrate and align with the overall MTN campaign roadmap
• Oversee execution of POS/BTL campaigns through regional Trade Marketing programs
• Development and roll out of Customer engagement programs, activities and competitions in the regions
• Identify, evaluate and assess new Regional Trade Marketing opportunities
• Consider local conditions, as well as competitor activity to create competitive advantage
• Engage with multiple stakeholders both internally and externally to maintain operational standards and to ensure relevance of activity.
• integrate into the Engine Room operating and reporting framework to ensure effective management of regional performance.

 

Customer Management

• Work with sales and service teams to define customer experience requirements for the Consumer segments in the regions
• Ensure customer needs and requirements are satisfied through appropriate systems, processes, and procedures.
• Align service delivery across regions to changing market segment requirements and enhance customer experience.
• Understand regional customer needs; develop and fine-tune systems to meet those needs accordingly within the scope of the defined end-to-end customer experience
• Define the overall specifications of the end-to-end customer experience for the regions in coordination with the CEX team.
• Develop specific communication and promotion campaigns with Marketing Communications team and work with Customer Development and Retention to develop usage stimulation and retention campaigns
• Identify trends/patterns pertaining to customer needs in the regions and filter this information through the business to continually improve all aspects of service delivery.

 

Customer Satisfaction

• Align service delivery to changing regional dynamics
• Understand regional customer needs and develop and fine-tune systems accordingly
• Ensure regional customer needs and requirements are satisfied through appropriate systems/processes/procedures

 

Financial Management

• Ensure that sales teams reach desired targets on gross and net acquisition, ARPU and market share figures in the regions
• Manage the effective execution of allocated POS/Retail Communications and contractual obligations in the regions
• Forecast, plan, develop and review regional budget to provide MTN with return on investment
• Manage and optimize the budget at regional level ensuring all expenditure is in line with the agreed budgets
• Monitor costs and determine initiatives to optimize resources.
• Identify opportunities to generate additional revenue

Education:

• Bachelor’s degree in a business-related course with a bias in Marketing.
• Professional certification like CIM is of added advantage.

Experience:

• In depth understanding of the telecommunications industry, FMCG and brown goods marketing principles
• At least 5 years of experience in leading retail and service operations in the mobile technology and/or in retail-intensive B2C industries, preferably with a significant service and technology dimension
• At least 5 years of experience in similar positions, in fast-moving technology intensive industries
• A strong background in marketing and/or advertising

Skills/physical competencies:

• A “street smart” attitude
• People management and leadership skills – the ability to hire the right people, get the best out of people, and make sound decisions
• Feedback skills
• Relationship skills – to build relationships to facilitate efficient workflow
• Coaching skills – to develop the team and staff
• Scanning skills – to search for new ideas, trends, and principles
• Strong “can-do“attitude combined with an ability to use minimum resources to get maximum outputs
• Systems thinking – understanding the “big picture”
• Delegating skills

Other:

• Business acumen – an understanding of the business as a whole
• Negotiation skills
• Analytical skills
• Planning skills
• Conflict management skills and ability to influence decisions
• Communication skills
• Time management, specifically the ability to prioritize
• People skills – creating and nurturing the tone of the internal culture
• Flexibility – the ability to adapt and change in the light of changing circumstances / new information
• Culture diversity management skills
• Stress management skills

MTN Uganda Limited has the obligation to safeguard its employees through providing a working environment that is safe and without risk to the health of its employees. MTN has a Vaccination policy for all its employees to be fully vaccinated against Covid-19 in order to work from its offices and premises. Female applicants are strongly encouraged to apply.

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